Business Results 2

Smirnoff. Portions of our “Parts/What’s your mix?” campaign were picked up by countries as wide-ranging as Columbia and Greece. This international calibre work led to our Canadian team being invited into the circle at the JWT Worldwide Smirnoff branding summit held in Bermuda, alongside powerhouse creative teams from JWT London, Sydney and Johannesberg.

BMW 1 Series. Along with a stellar account team, we led the launch of BMW’s new entry level dynamo. New and non-traditional media (including the world’s first ever glow-in-the-dark magazine cover) were leveraged to engage BMW’s youngest target market yet. Already ambitious sales goals were met and exceeded by 10%. Of course, having a knockout product didn’t hurt.

BMW Financial Services. Again, together with a fantastic account team and based on the strength of our work, BMW Financial Services awarded their entire business to our team and agency. As the new partner, we produced top-notch tactical marketing at every turn.

Run for the Cure. Our first work in 2007 for new client Canadian Breast Cancer Foundation is still my favourite. An ambitious fundraising goal ($26M) was nicely exceeded ($29M). All of which would have been impossible without our provocative campaign and the media fundraising prowess of our Director of Media.

WIND Mobile. 16 months after launch in a period in which we were exponentially outspent by the incumbent carriers, WIND... has 300,000 subscribers; is Canada’s fastest growing mobile company; is now acquiring a staggering 50% of subscriber growth in all key markets; has one of the most highly-awarded campaigns at both the CMA and the Marketing Effectiveness Awards.

Major Launch Campaigns (Canada)

Smirnoff Ice (Diageo/UDV)

Ford Fusion (Ford)

BMW 1 Series, 3 Series LCI, MCoupe, X5 LCI, X6 , 5 Series LCI, (BMW)

WIND Mobile (Globalive)

iQ Cleaners (Planet People)