Business Results

 
Smirnoff. Portions of our “What’s your mix?/Parts” campaign were picked up by countries as wide-ranging as Columbia and Greece. This international calibre work led to our Canadian team being invited into the circle at the JWT Global-Smirnoff branding summit in Bermuda, alongside powerhouse teams from JWT London, Sydney and Johannesberg. BMW 1 Series. Along with a stellar account team, we led the launch of BMW’s new entry level dynamo. New and non-traditional media (including the first ever glow-in-the-dark magazine cover) were leveraged to engage BMW’s youngest target group yet. Already ambitious sales goals were met and exceeded by 10%. Of course, having a knockout product didn’t hurt. BMW Financial Services. Again, together with a fantastic account team and based on the strength of our work, BMW Financial Services brought their entire business from the incumbent communications supplier to our agency. As the new partner, we produced extraordinary tactical marketing at every turn. Run for the Cure. Our first work in 2007 for new client Canadian Breast Cancer Foundation is still my favourite. An ambitious fundraising goal ($26M) was nicely exceeded ($29M). All of which would have been impossible without our provocative campaign and the media fundraising prowess of our Director of Media.

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Launch Campaigns (Canada)

Smirnoff Ice (Diageo/UDV)

Ford Fusion (Ford)

BMW 1 Series, 3 Series LCI, MCoupe, X5 LCI, X6 , 5 Series LCI, (BMW)

WIND Mobile (Globalive)